I should REALLY explore branding.

It's a fun world, Louie. And you have a lot of ideas for it. It's fun because..... well you know why..... you start from scratch, it's like building identity of a product, it's like you decide what kind of person your product is going to be. For me, it's the most fun part of advertising, branding is. OK, I should stop before I get too passionate, before it gets boring, before I put people to sleep.

Walang work, ano ba yan, hanggang 11.

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